Recent computer advances have made it possible to completely distort pictures to look exactly as you wish. It is impossible to tell if a picture is left as it was taken, or if it has been dramatically altered.
Although not a hospitality example, this commercial that is aired here on MTV shows the transformation.
http://www.campaignforrealbeauty.com/flat4.asp?id=6909
Adding a photo to a blog gives the reader a visual aid to go along with the information you are providing. Ensuring they know it is authentic can be achieved by having you in it, that way they know you have been there and have experenced what you are talking about. This is especially important for tourism blogs, as on many resort or vacation websites you will find pictures that do not depict the location they are advertising. They often contain disclaimers like "Hotel may not be as seen on picture."
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