Corporate Credibility

In today's society, people are bombarded with adds, billbords, pop-ups, flyers, jingles, commercials, etc. almost every minute of their waking lives. It is becoming more and more difficult to grab people's attention, let alone get your message across.

Blogging is the new "it" thing as far as marketing goes, as it allows a company to post information and topics of their choice, but also allow for a two way discussion between customers ans the company; something previous types of promotional marketing did not allow for.

Credibility cerntres around 3 factors:

1. Opportunity -Is the source in a position to know?
2. Ability -does the source have the education or experience?
3. Dependability -Has the source proven to be reliable and trustworthy?

(source- Webster’s Collegiate Dictionary)

If an author is able to demonstrate these three factors, they can then be deemed credible.